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Dear Sal,
I thought you might like to see SlangInsider.com's
Slang of the Day:
Advertorial (noun)
Editorial content written in such a way that advertising content and messages are seamlessly mixed in.
Example:
His first job was working in the editorial department
then he was downgraded to Advertorial writer.
Celebrity quote:
"From top information sites like the Journal to affiliate programs, the power of the "Advertorial" is sweeping the Internet. "
-M. Declan Dunn
Although the term seems new, it has been used since at least 1961 when it was included in Webster's Third New International Dictionary.
Sincerely,
Jimmy
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